Are you still using email? Of course you are. But, the real question is, for how much longer?
Recently, we asked Are We At the End of Email? After all, it can be a woefully unproductive tool for businesses. Not only is it a security nightmare, it’s also filled with spam and impossible to organize. It’s no wonder that email use peaked in 2008 and has been falling steadily ever since. But despite overwhelming fatigue and frustration from all corners, no clear alternative has emerged.
A CHALLENGER APPEARS
A growing number of companies are becoming just as fed up with email as you probably are. Security is a major concern, as is the productivity lost by dealing with a crush of unwanted emails. These have long been considered acceptable losses; because after all, what choice do you have?
However, recent workforce trends have turned what was once a minor nuisance into a full-blown liability. The rapid moves toward using distributed workforces and replacing full-time employees with freelancers have made email just as slow and ineffective as those old manila “Interoffice Mail” envelopes, tied with red string and covered with a list of crossed-out recipients.
As a result, social intranets are increasingly becoming the primary communication and workflow management solution of choice for many companies. For the uninitiated, social intranets are internal cloud-based collaboration platforms that marry the rapid communication and information sharing capabilities of social media with enterprise-level workflow management tools.
The social intranet solutions already on the market represent a substantial leap forward in business communication, building on the lessons learned from the social media boom, as well as the shortcomings of email in a rapidly evolving business world. However, there still remain significant adoption challenges, as workers slowly transition away from other forms of interoffice communication.